D2 / UX CASE STUDY

MENTORSHIP PAIRING APP DESIGN(FEB 2020)

A 7-day challenge to design a mobile mentorship experience for design students in YSDN.

GURU
/'goo-rōō/
A term derived from Hinduism, a guru is an intellectual, spiritual guide or leader.

UX/UI Design Prototyping
CONTENTS
I. INTRODUCTION
II. USER + MARKET RESEARCH
III. IDEATION + WIREFRAMES
IV. VISUAL INTERFACE
V. SOLUTION
ROLE
Research / UI / UX / Visual Design / Prototyping  
I. Introduction
As last year's co-chair of the Design Students' Association (DSA) at my school, I was in charge of overseeing the mentorship process between first-year and upper-year students. I was also a mentee myself in my freshman year, and became a mentor the following year. DSA's existing mentorship system involved pairing students manually by reviewing each application, so I had the opportunity to see issues between mentees and mentors first-hand.

Below is DSA's current mentorship pairing process:
II. User + Market Research
Throughout the year, I received some feedback from both mentors and mentees about their experiences. DSA received some emails where mentees were requesting new mentors, and mentors wanting new mentees. I conducted a survey to find the reason and get some statistics. Here's what I found:
40%
of mentees rarely reached out to their mentor about their problems because they were scared or intimidated.
25%
of mentees and mentors had difficulty scheduling a time to meet due to differences in schedules, as well as location.
35%
of mentees and mentors felt that they needed to reach out to other mentors for other industry-related questions.
37%
of mentors experienced an issue of mentees contacting them constantly–they found it difficult to balance mentoring and schoolwork.
13%
of mentors found that their mentees had asked repeated questions from before, so they would have to re-explain some concepts to their mentee.
User Research
I created two user personas to create two distinct user archetypes for the mentee and the mentor.
Understanding Both Perspectives
With the feedback given and looking at my own past experiences as a mentee/mentor, I considered the problems of both sides, mentor and mentee, and the problems they shared.
The Challenge:
How can one create a mentoring experience for YSDN students that is welcoming, and can cater to the needs of both the mentee and mentor as outlined above?
Market Research
I started to look into external applications with similar goals as mine to gain a better understanding of the target market and what pain points I can resolve.
Takeaways
  • Most applications were not free or completely accessible
  • All of the applications only connect mentors and mentees through skills or topics that the mentee needs mentoring on
  • There is no consideration for personality matches or other things like emotional compatibility​
  • All of the applications are not connected to York University, so the mentors are outside professionals—which creates a potential safety risk for young students that are trying to connect with strangers​
  • All the applications in questions are video or webinar-based, which is less enriching than a private mentorship session
  • None are design-focused and made for first-year university students
III. Ideation + Wireframes
I extracted each problem the mentor or mentee was facing, and looked at them individually. I find mindmapping the best way to lay out potential resolutions, along with any pros/cons they could face. After up with various solutions, I narrowed down the options and highlighted some of the approaches I wanted to take.
I started from drawing board and started visualizing the resolutions I came up with in the previous phase. These are some of my (very) loose sketches.
User-specific flows
I began to organize the frames into mid-fidelity wireframes, where I outlined the beginning points, main screens, and the end points of each user's journey throughout the application. See below.
IV. Visual System
I opted for a clean, friendly look to hopefully minimize the anxiety first-years feel when transitioning to campus life and requesting help from mentors. I used complementing to distinguish the mentor's interface from the mentee's – blue for mentors and orange for mentees. To add to the modern, friendly visuals, all shapes, lines and text are curved or rounded.
I created some illustrations to enhance the overall friendliness of the application.
V. The Solution
With a general infrastructure established, I proceeded to prototype and organize content. For the design, I considered the mentee's need for approachable and helpful mentorship sessions, as well as the mentor's need for efficient scheduling.
Onboarding Process
University Login
Users login using their University email address, which syncs their basic information (name, gender, etc).

Mentoring Topics
Users set the design topics they want to be mentored in – which can also be changed later in their profile settings.

Hobbies + Interests
An important part of the matching process looks at personality compatibility, so users are matched with someone they feel more comfortable talking to.
Not Just a Mentor
More Approachable Mentoring,
Less Intimidation
Mentors can also include some of their own hobbies and interests to increase compatibility with mentees. This way, mentees feel less intimidated if they are paired with someone they can relate to.

Set Availability
The mentor's availability is also set on the Onboarding phase.

Personalized Profile
Mentors and mentees each have their own profile cards detailing the topics they can mentor or need mentorship on. On the back of mentor profiles, their up-to-date availabilities are listed.
Mentorship Requests
YSDN-Specific Mentors
Mentees get recommended mentors based on their onboarding selection. All mentors are upper year YSDN students who can help with school-specific issues. Mentees can view each mentor profile and choose their own mentors, curating their own learning experience.

Mentee Requests
Mentees send mentors their problem through a message request. The mentor can view the problem before accepting the request, and send their availabilities for a mentorship session. Once the time slot is selected, it gets added to their schedules.
Mentorship Session
Record Video Sessions
From user research it was found that mentees often re-ask the same questions from previous sessions. I added a feature where users can record the session so they can refer back to it.

Keeps Track of Session Times
Due to the issue of mentors being constantly contacted when busy, the app only allows video sessions to begin once it comes to the scheduled session time.

Rating System
A rating system not only helps mentees in their mentor search, but also gives the mentor motivation to continue to deliver high quality guidance.
Simpler Scheduling
Overview + Edit
Both mentors and mentees can view or edit their upcoming sessions in a visual calendar format. Mentors can also adjust their upcoming availabilities.
Open Discussions
For Open-Ended Questions
From my findings I also found that there are certain questions mentees have that their assigned mentor can't necessarily answer, such as Thoughts on internships in New York? So, I provided an open forum where students can ask a wider audience and users can suggest other mentors to help guide them.

General Tips + Resources
Along with the issue of repeated questions, mentors may find a common problem among many of their mentees. The app lets mentors post helpful tips or resources to reach all their mentees at once – making things more efficient.