A5 / SENSEI

SENSEI Ag Tech('20–21)

Sensei Ag is a market-changing AgTech company on a journey to make delicious, nutritionally-relevant meals accessible and affordable to all. Guided by the capabilities and insights of their founders, SENSEI helps growers make informed decisions that set new standards for food safety, quality and taste. Through the use of data and technology, Sensei creates innovative, agile growing systems that dramatically improve farm production.
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Branding Design Packaging

CONTENTS

I. IN-STORE UNIT
III. PRODUCT PACKAGING
IV. BRAND PACKAGE

CREDITS

Tiger Sun, Creative Director
Kelly LaBuff, 3D Modeller

I. In-store Unit

Alongside Sensei's creative director and in-house 3D modeller, we worked on the intial consumer-facing unit design that will grow live Sensei products in real time to showcase the benefits of Sensei's indoor farming system.

Consumers can interact with this unit through the front-facing screen that will allow them to follow the Sensei journey and experience the origins of Sensei farms in Lana'i, Hawaii. Customers are able to scan the QR codes on the Sensei products that are sold next to this unit, which will tell nutritional and growth information of the scanned product in AR.

II. Product Packaging

Product labels and packaging for the set of initial produce that was released. A cohesive look and feel was achieved by integrating existing brand elements into the construction of the package.

I. BRAND PACKAGE

Branding packages created for cohesive visual identity. Created one for external uses to share brand essence to clients, another was created for internal design team use.