A5 / SENSEI

SENSEI Ag Tech('20–21)

Sensei Ag is a market-changing AgTech company on a journey to make delicious, nutritionally-relevant meals accessible and affordable to all. Guided by the capabilities and insights of their founders, SENSEI helps growers make informed decisions that set new standards for food safety, quality and taste. Through the use of data and technology, Sensei creates innovative, agile growing systems that dramatically improve farm production.
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UX/UI Design Packaging

CONTENTS

I. IN-STORE UNIT
II. PRODUCT PACKAGING
III. EXTRA PRODUCTS

CREDITS

Tiger Sun, Creative Director
Kelly LaBuff, 3D Modeller

I. In-store Unit

Alongside Sensei's creative director and in-house 3D modeller, we worked on the intial consumer-facing unit design that will grow live Sensei products in real time to showcase the benefits of Sensei's indoor farming system.

Consumers can interact with this unit through the front-facing holo glass screen that will allow them to follow the Sensei journey and experience the origins of Sensei farms in Lana'i, Hawaii. Customers are able to scan the QR codes on the Sensei products that are sold next to this unit, which will tell nutritional and growth information of the scanned product in AR.

[Ongoing Project]

II. Product Packaging

I also had the privilege of working on product labels and packaging for the set of initial produce that was released. A cohesive look and feel was achieved by integrating existing brand elements into the construction of the package.

III. Extra Products

Additionally, I'm working on an interactive Sensei project that monitors the health stats and glucose levels of participating Sensei consumers. The data is analyzed to help users find the necessary nutrients they need in the Sensei product line and helps us track how consumers are reacting to the products.