A8 / Nausicaa NYC

Nausicaa NYC('23-24)

Nausicaa NYC is an avant-garde women's clothing brand rooted in New York City. Drawing inspiration from Nausicaa, the legendary "burner of ships" in Homer's Odyssey, it blends fantasy with contemporary flair. With a strong commitment to sustainability they source a significant portion of materials from NYC's array of deadstock fabrics.
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Branding Graphic Design

CONTENTS

I. PROMOTIONAL MATERIAL
II. BRANDING
III. WEB

I. Promotional Material

Various poster designs/social media posts created for in-person pop-up events and workshops.

II. Branding

Taking inspiration from the name Nausicaa (Burner of Ships) I implemented morse code motifs into the branding. Just as how the clothing lineup changes each season, the branding design adapts to each season's theme.

III. WEB

Website/e-commerce design for online customers to shop clothes and accessories.